Rita McGrath

Crafting R and D Project Portfolios

Coauthor(s): Ian MacMillan.

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Abstract:
Offers ideas on managing different types of real options that can produce a portfolio of research and development projects. Technique in estimating the level of market uncertainty; Conditions in which positioning projects are appropriate; Applications of scouting options; Tips on assembling strategic research and development portfolio.

Source: Research Technology Management
Exact Citation:
MacMillan, Ian, and Rita McGrath. "Crafting R and D Project Portfolios." Research Technology Management 45, no. 5 (2002): 48-59.
Volume: 45
Number: 5
Pages: 48-59
Date: 2002

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