Rita McGrath

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

Abstract:
In the new economy, managers using conventional strategies daily are losing out to competitors who seek and exploit entrepreneurial opportunities and move on as the traditional players respond. The tools, training and conceptual frameworks that work for business-as-usual can not, and do not, work when the main challenge is to deliberately and continuously obsolete your current business model by aggressively creating new ones. To succeed today you need to build an entrepreneurial mindset that reflects the thought processes and disciplines that are second nature to entrepreneurs. This book provides the guidelines for how to build an entrepreneurial mindset and lays out tools and techniques that can be put to work immediately. Readers will get exposure to practical blueprints for competing in fast-paced, highly uncertain environments. They will gain insight into how to continuously create opportunities, prioritize from a rich inventory of opportunities, and plan for adaptive execution of only the best alternatives.

Exact Citation:
McGrath, Rita. The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Boston, Massachusetts: Harvard Business School Press, 2000.
Place: Boston, Massachusetts
Date: 2000