Rita McGrath

No Longer a Stepchild: How the Management Field Can Come into Its Own

Abstract:
Despite outward signs of healthy growth, the field of management, and relatedly the business schools that teach the subject, are facing the threat of de-institutionalization. This article analyzes the threat and offers suggested remedies. Among these are to: 1) publish research that is uniquely relevant to management in management journals; 2) produce research with a managerially interesting dependent variable; and 3) include managerially actionable independent variables in the analysis.

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