Rita McGrath

Global Gamesmanship

Coauthor(s): Ian MacMillan, Alexander VanPutten.

This article describes an approach to analyzing multi-market competition, when companies face off against competition in multiple markets. The key idea is that a move in one arena may trigger responses in another.

Source: Harvard Business Review
Exact Citation:
MacMillan, Ian, Alexander VanPutten, and Rita McGrath. "Global Gamesmanship." Harvard Business Review 81, no. 5 (May 2003): 62-71.
Volume: 81
Number: 5
Pages: 62-71
Date: 5 2003
Descriptors: Business Administration and Business