Ran Kivetz

Beating the Efficiency Frontier: The Allure of Opportunistic Value

Coauthor(s): Aner Sela, Itamar Simonson.
Source: Working Paper
Exact Citation:
Kivetz, Ran, Aner Sela, and Itamar Simonson. "Beating the Efficiency Frontier: The Allure of Opportunistic Value." Working Paper, Columbia Business School, January 12, 2010.
Date: 12 1 2010

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