Ran Kivetz

“Demand Effects in Likelihood of Confusion Surveys”

Editors: Diamond, S. S. & J. Swann

Source: Trademark and Deceptive Advertising Surveys: Law, Science, and Design
Exact Citation:
Kivetz, Ran. "Demand Effects in Likelihood of Confusion Surveys." In Trademark and Deceptive Advertising Surveys: Law, Science, and Design. Ed. Diamond, S. S. & J. Swann. Chicago: American Bar Association, 2012.
Place: Chicago
Date: 2012