Ran Kivetz“Demand Effects in Likelihood of Confusion Surveys”Editors: Diamond, S. S. & J. Swann Source: Trademark and Deceptive Advertising Surveys: Law, Science, and Design
Exact Citation:
Kivetz, Ran. "Demand Effects in Likelihood of Confusion Surveys." In Trademark and Deceptive Advertising Surveys: Law, Science, and Design. Ed. Diamond, S. S. & J. Swann. Chicago: American Bar Association, 2012. Place: Chicago
Date:
2012
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