Ran Kivetz

Harder than it should be: The Effort-Outcome Link and the Construction of Deliberative choice processes

Coauthor(s): Oded Netzer, Rom Schrift.
Exact Citation:
Netzer, Oded, Rom Schrift, and Ran Kivetz. "Harder than it should be: The Effort-Outcome Link and the Construction of Deliberative choice processes." Columbia Business School, 2014.
Date: 2014