Robert Phillips

Pricing and revenue optimization

Coauthor(s): Frank Rohde.


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This article is based on a chapter of the book Pricing and Revenue Optimization, by Robert Phillips. Dr. Phillips contends that profit-based pricing is relatively new to the financial services industry; after explaining its success in other industries, he provides 10 key elements of a successful profit-based loan-pricing model.

Source: The Risk Management Association Journal
Exact Citation:
Phillips, Robert, and Frank Rohde. "Pricing and revenue optimization." The Risk Management Association Journal (February 2006): 32-35.
Volume: N/A
Pages: 32-35
Date: 2 2006