Sheena Iyengar“The Full Information Assumption and the Choice Overload Effect”Coauthor(s): Elena Reutskaja.Editors: Marcel Zeelenberg and Diederik A. Stapel Source: Behavioral Economics and Economic Psychology
Exact Citation:
Iyengar, Sheena, and Elena Reutskaja. "The Full Information Assumption and the Choice Overload Effect." In Behavioral Economics and Economic Psychology. Ed. Marcel Zeelenberg and Diederik A. Stapel. London: Psychology Press (forthcoming). Place: London
Date:
2011
|