Sheena Iyengar

“The Full Information Assumption and the Choice Overload Effect”

Coauthor(s): Elena Reutskaja.

Editors: Marcel Zeelenberg and Diederik A. Stapel

Source: Behavioral Economics and Economic Psychology
Exact Citation:
Iyengar, Sheena, and Elena Reutskaja. "The Full Information Assumption and the Choice Overload Effect." In Behavioral Economics and Economic Psychology. Ed. Marcel Zeelenberg and Diederik A. Stapel. London: Psychology Press (forthcoming).
Place: London
Date: 2011