Michel Tuan Pham

“Consumer Behavior and Marketing”

Coauthor(s): Eric Johnson, Gita Johar.

Editors: Arie Kruglanski, E. Tory Higgins

Source: Social Psychology: Handbook of Basic Principles
Exact Citation:
Johnson, Eric, Michel Tuan Pham, and Gita Johar. "Consumer Behavior and Marketing." In Social Psychology: Handbook of Basic Principles. Ed. Arie Kruglanski, E. Tory Higgins. New York: Guilford, April 2007.
Place: New York
Date: 4 2007