Michel Tuan Pham

The Lure of Larger Assortments in Feeling-based Decisions

Coauthor(s): Aylin Aydinli, Yangjie Gu.
Exact Citation:
Aydinli, Aylin, Yangjie Gu, and Michel Tuan Pham. "The Lure of Larger Assortments in Feeling-based Decisions." Columbia Business School, 2014.
Date: 2014