William Duggan

How Aha! Really Happens

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Abstract:
The theory of intelligent memory suggests that companies relying on conventional creativity tools are getting shortchanged.

Source: strategy+business
Exact Citation:
Duggan, William. "How Aha! Really Happens." strategy+business 1, no. 61 (Winter 2010): 1-6.
Volume: 1
Number: 61
Pages: 1-6
Date: Winter 2010