Table of Contents
Pricing Strategy
Marginal revenue and selling costs
PPT Slide
PPT Slide
Profit Maximization
PPT Slide
Maximizing Profit When Marginal Revenue Equals Marginal Cost
Monopoly
Monopoly
Monopoly
Monopoly
Example of Profit Maximization
Example of Profit Maximization
Example of Profit Maximization
Example of Profit Maximization
Markup Rules
PPT Slide
PPT Slide
PPT Slide
PPT Slide
PPT Slide
Elasticity of Demand and Price Markup
Summary
Switching costs ( �lock-in�)
Examples of switching costs:
Examples of Switching Costs
Switching Costs
PPT Slide
Consumer Surplus
PPT Slide
PPT Slide
PPT Slide
PPT Slide
Consumer surplus & demand curve
PPT Slide
Consumer Surplus
Consumer surplus
Tools of pricing strategy
Different types of price discrimination
PPT Slide
PPT Slide
PPT Slide
Third-Degree Price Discrimination
Third-Degree Price Discrimination
Third-Degree Price Discrimination
Sales, Coupons, Random Discounts
Price Elasticities of Demand for Users Versus Nonusers of Coupons
Price Elasticities of Demand for Users Versus Nonusers of Coupons
Airlines
Demand
Pricing
PPT Slide
PPT Slide
NYNEX Case
NYNEX profits & Revenues
PPT Slide
The Two-Part Tariff
The Two-Part Tariff
The Two-Part Tariff
The Two-Part Tariff
The Two-Part Tariff
Two-Part Tariff with a Single Consumer
Two-part tariffs with varied consumers:
Two-Part Tariff with Two Consumers
The Two-Part Tariff
The Two-Part Tariff
Two-Part Tariff with Many Different Consumers
The Two-Part Tariff
The Two-Part Tariff
Bundling
PPT Slide
Consumption Decisions When Products are Sold Separately
Consumption Decisions When Products are Bundled
Reservation Prices
Reservation Prices
Mixed Versus Pure Bundling
PPT Slide
PPT Slide
PPT Slide
Mixed Bundling with Zero Marginal Costs
Mixed Bundling with Zero Marginal Costs
Bundling by Pricing
Pricing Cell-Phones
Different two-part tariffs
PPT Slide
Pricing policy
PPT Slide
PPT Slide
Verizon pricing
Verizon Pricing
Verizon pricing
PPT Slide
Verizon Pricing
Verizon Pricing
Alternative pricing policy
Key aspects of pricing policy
PPT Slide
Key aspects
PPT Slide
Conclusions
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.s. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
Limiting Market Power: The U.S. Antitrust Laws
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