Thank you to MAC’s lead sponsors
for your generous support.
Current StudentsResources
MAC strives to provide the resources to help members build their resume, research companies and industries, as well as prepare for interviews. In addition to these tools, make sure to check out the great tools available to you on COIN.
Marketing 101 Presentations
Cracking the Marketing Code: Marketing Basics
Tackling the Marketing Case
MAC Handbooks 2009-2010
MAC Recruiting Handbook
MAC Interview Handbook
Marketing Interview Preparation Materials
Advertising Critique Score Card
Creativity Case Score Card
Declining Sales/Share Score Card
Defending Against New Competitor Score Card
General Business Case Score Card
New Product Launch Score Card
CMC Career Management Tools, Industry Research, Marketing
CMC Digital Media Center
Videos from Marketing Recruiters
Clorox Case Interviewing Companion
Clorox Interview Prep Guide
General Mills Interviewing Guide
Kraft Marketing Interview Guide
P&G Questions
Interviewing Practice Questions: “General Questions”
40 Common Interview Questions and Answer Strategies
Industry Websites
The following links are helpful for industry research.
American Marketing Association
New York American Marketing Association
Center on Global Brand Leadership
Brand Week
Marketing Leadership Council
Brand Channel
ClickZ Network; Solutions for Marketers
GMA: Grocery Manufacturers Association
General Tools
Click on the links below for general career guides and resources.
Aquent / AMA Compensation Survey of Marketing Professionals
Careers in Marketing
MBA Jungle
Career Magazine Database
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