Don Sexton

What's Your Marketing ROI?


Why companies have had difficulties determining marketing ROI and how they should approach evaluating marketing ROI.  (Reprinted from Columbia Ideas at Work, "Many Happy Returns on Marketing," 8/31/2009, pp. 1-2.)

Source: Strategic Marketing
Exact Citation:
Sexton, Don. "What's Your Marketing ROI?" Interview by Kimberly Kinchen.Strategic Marketing (January 10, 2010): 26-28.
Volume: 1
Number: 1
Pages: 26-28
Date: 10 1 2010