Cognitive Lock-In and the Power Law of Practice
Coauthor(s): Steve Bellman, Gerald Lohse.
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The authors suggest that learning is an important factor in electronic environments and that efficiency resulting from learning can be modeled with the power law of practice. They show that most Web sites can be characterized by decreasing visit times and that generally those sites with the fastest learning curves show the highest rates of purchasing.
Source: Journal of Marketing
Johnson, Eric, S. Bellman, and G. L. Lohse. "Cognitive Lock-In and the Power Law of Practice." Journal of Marketing 67, no. 2 (2003): 62-75.