Gita Johar

Consumer Psychology: A Quadrennium

Coauthor(s): Jacob Jacoby, Maureen Morrin.

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.

Source: Annual Review of Psychology
Exact Citation:
Jacoby, Jacob, Gita Johar, and Maureen Morrin. "Consumer Psychology: A Quadrennium." Annual Review of Psychology 49 (1998): 319-44.
Volume: 49
Pages: 319-44
Date: 1998