Jacob Goldenberg

“Creativity in Negotiation”

Coauthor(s): Dina Nir, Eyal Maoz.

Editors: Leigh Thompson and Hoon-Seok Choi


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The template approach to creativity and problem solving has, so far, been successfully applied in new product development processes (Goldenberg, Mazursky, & Solomon 1999b), technological innovations (Goldenberg, Mazursky, & Solomon 1999c) and in advertising (Goldenberg, Mazursky, & Solomon 1999d). The current research is an attempt to bring this innovative technique into the negotiation arena.

Source: Creativity and Innovation in Organizational Teams
Exact Citation:
Nir, Dina, Jacob Goldenberg, and Eyal Maoz. "Creativity in Negotiation." In Creativity and Innovation in Organizational Teams. Ed. Leigh Thompson and Hoon-Seok Choi. Mahwah, N.J.: Lawrence Erlbaum, September 2005.
Place: Mahwah, N.J.
Date: 9 2005