Coauthor(s): David Mazursky, Sorin Solomon.
What is true creativity? In a Science and Society essay, Goldenberg, Mazursky, and Solomon explore current thinking about just what makes an idea creative. The conclusion is a surprising one—they identify structured reproducible procedures that lead to ideas judged as creative. In fact, even a computer can generate "creative sparks."
Goldenberg, Jacob, David Mazursky, and Sorin Solomon. "Creative Sparks." Science 285, no. 5433 (Fall 1999): 1495-1496.