Jacob Goldenberg

Creative Sparks

Coauthor(s): David Mazursky, Sorin Solomon.

What is true creativity? In a Science and Society essay, Goldenberg, Mazursky, and Solomon explore current thinking about just what makes an idea creative. The conclusion is a surprising one—they identify structured reproducible procedures that lead to ideas judged as creative. In fact, even a computer can generate "creative sparks."

Source: Science
Exact Citation:
Goldenberg, Jacob, David Mazursky, and Sorin Solomon. "Creative Sparks." Science 285, no. 5433 (Fall 1999): 1495-1496.
Volume: 285
Number: 5433
Pages: 1495-1496
Date: Fall 9 1999