Kinshuk Jerath

Bidding Costs and "Broad Match" in Sponsored Search Advertising

Coauthor(s): Wilfred Amaldoss, Amin Sayedi.
Exact Citation:
Amaldoss, Wilfred, Kinshuk Jerath, and Amin Sayedi. "Bidding Costs and "Broad Match" in Sponsored Search Advertising." Marketing Science, 2014.
Date: 2014