Kinshuk Jerath

Marketing Attribution in a Multichannel Customer Relationship Setting

Coauthor(s): Marcel Goic, Kirthi Kalyanam.
Exact Citation:
Goic, Marcel, Kinshuk Jerath, and Kirthi Kalyanam. "Marketing Attribution in a Multichannel Customer Relationship Setting." Columbia Business School, 2014.
Date: 2014