Kinshuk Jerath

Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide

Coauthor(s): Serguei Netessine, Z. Zhang.
Exact Citation:
Jerath, Kinshuk, Serguei Netessine, and Z. Zhang. "Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide." Columbia Business School, 2014.
Date: 2014