Noel Capon

The Sleeper Effect: An Awakening

Coauthor(s): James Hulbert.

An examination of research studies that assume the existence of the sleeper effect concept has revealed surprising results: this effect may be observed only under certain restrictive design conditions-with subsets of the population divided on the basis of personality characteristics.

Source: Public Opinion Quarterly
Exact Citation:
Capon, Noel, and James Hulbert. "The Sleeper Effect: An Awakening." Public Opinion Quarterly 37, no. 3 (Fall 1973): 333-58.
Volume: 37
Number: 3
Pages: 333-58
Date: Fall 1973