Noel Capon

Interpersonal Communication in Marketing: An Overview

Coauthor(s): James Hulbert.


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Interpersonal communication in marketing is approached from a perspective that focuses on communication signs. A classification scheme is presented and relevant literature surveyed. Directions for future research are suggested.

Source: Journal of Marketing Research
Exact Citation:
Hulbert, James, and Noel Capon. "Interpersonal Communication in Marketing: An Overview." Journal of Marketing Research 9 (February 1972): 27-34.
Volume: 9
Pages: 27-34
Date: 2 1972