“New Product Development”
Editors: Hossein Bidgoli
Adobe Acrobat PDF
We review a selected set of tools and frameworks for customer-centric new
product development. We structure our review around the typical steps of the new
product development process: opportunity identification, idea generation, design, testing,
and launch. The list of topics addressed in this chapter is by no means exhaustive. We
focus on topics which tend to be more recent and to present opportunities for further
development and research.
Source: The Handbook of Technology Management, vol. 1
Toubia, Olivier. "New Product Development." In The Handbook of Technology Management, vol. 1, 953-963. Ed. Hossein Bidgoli. Hoboken, NJ: Wiley, January 2010.
Place: Hoboken, NJ