Rita McGrath

Assessing Technology Projects Using Real Options Reasoning

Coauthor(s): Ian MacMillan.


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Describes a method for assessing uncertain projects that approximates option value through scoring a series of statements. Process of strategic technology assessment review; Factors that influence the value of a technology option; Cumulative revenue potential; Timing and investment strategy.

Source: Research Technology Management
Exact Citation:
McGrath, Rita, and Ian MacMillan. "Assessing Technology Projects Using Real Options Reasoning." Research Technology Management 43, no. 4 (2000): 35-49.
Volume: 43
Number: 4
Pages: 35-49
Date: 2000
Descriptors: Mathematical and Quantitative Methods Business Administration and Business