Ran Kivetz

Beating the Market: The Allure of Unintended Value

Coauthor(s): Aner Sela, Itamar Simonson.
Source: Journal of Marketing Research
Exact Citation:
Sela, Aner, Itamar Simonson, and Ran Kivetz. "Beating the Market: The Allure of Unintended Value." Journal of Marketing Research 50, no. 6 (2013): 691-705.
Volume: 50
Number: 6
Pages: 691-705
Date: 2013