The Price Is Right: Home Equity Case Study
Banks are embracing the concept of pricing optimization like never before. But what is fuelling this rush and what sort of ROI is achievable? In order to get a better perspective on these issues, FST sat down with Dr. Robert L. Phillips, founder, Chief Science Officer and VP of Research and Development at Nomis Solutions.
Article used by permission of GSD International..
Source: Financial Services Technology
Phillips, Robert. "The Price Is Right: Home Equity Case Study." Financial Services Technology (2008): 100-101.