Michel Tuan Pham
Affect Monitoring and the Primacy of Feelings in Judgment
Coauthor(s): Joel Cohen, John Pracejus, G. Hughes.
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Multidisciplinary evidence suggests that people often make evaluative judgments by monitoring their feelings toward the target. This article examines, in the context of moderately complex and consciously accessible stimuli, the judgmental properties of consciously monitored feelings. Results from four studies show that, compared to cold, reason-based assessments of the target, the conscious monitoring of feelings provides judgmental responses that are (a) potentially faster, (b) more stable and consistent across individuals, and importantly (c) more predictive of the number and valence of people's thoughts. These findings help explain why the monitoring of feelings is an often diagnostic pathway to evaluation in judgment
and decision making.
Source: Journal of Consumer Research
Pham, Michel Tuan, Joel Cohen, John Pracejus, and G. Hughes. "Affect Monitoring and the Primacy of Feelings in Judgment." Journal of Consumer Research 28, no. 2 (September 2001): 167-88.